In the City of Basketball Love, a New Playbook for Mid-Major Survival

February 1, 2026 By delgrecowilson in Uncategorized Tags: Big 5, College Basketball, La Salle Basketball, Philadelphia basketball, St. Joseph's Basketball 1 Comment

By Delgreco Wilson

In the heart of the a city where sports passion runs as deep as the Schuylkill River, a quiet but determined resurgence is taking shape on the basketball courts of Hawk Hill and Olney. The St. Joseph’s Hawks and La Salle Explorers, two of Philadelphia’s historic college programs, are being rebuilt from the ground up by new leadership, playing a gritty, unselfish brand of ball that honors their city’s blue-collar ethos. Yet, as I sat among the 2,700 or so spectators—a sea of mostly older faces like my own—at their recent Big 5 matchup, a profound disconnect was palpable. Just 24 hours earlier and a few miles south, the new 3-on-3 Unrivaled women’s professional league had made history, drawing over 21,400 jubilant, youthful fans to South Philadelphia, setting an attendance record and electrifying the arena with a palpable, modern energy. The contrast was stark, revealing not a lack of love for basketball in Philadelphia, but a critical misalignment between its storied college programs and the city’s next generation of fans. For St. Joe’s and La Salle to truly rise again, their revival must extend beyond the sidelines. It demands a fundamental reimagining of what success looks like in a radically changed sport and a revolutionary, digitally-native marketing strategy to reclaim their place in the City of Basketball Love.

*Steve Donahue, St. Joseph’s Head Coach*

The New Reality: Recalibrating Success in a Transformed Landscape

The first step in this renaissance is an honest, clear-eyed assessment of the modern college basketball ecosystem, which has rendered the golden eras of these programs nearly impossible to replicate. Under coaches like Phil Martelli, who led St. Joe’s to A10 championships and memorable NCAA Tournament runs in 2014 and 2016, the expectation was clear: compete for conference titles and dance in March. Today, that template is obsolete. The Atlantic 10 conference, once a reliable multi-bid league, is now, at best, a two-bid conference and more often a one-bid league. The financial chasm between high-major conferences and the rest has widened into a canyon, accelerated by name, image, and likeness (NIL) policies and the transfer portal, which constantly threaten to siphon a mid-major’s best talent to richer programs.

Therefore, the reasonable expectation for St. Joseph’s and La Salle is no longer “regular and consistent NCAA appearances.” It is sustainable competitiveness. It is the gritty identity being forged by first-year coaches Steve Donahue and Darris Nichols—teams that play hard, defend, and represent the city’s toughness every night. Success should be measured by winning records in a tough conference, contention in the A10 tournament, and the development of players who become pillars of the program for more than a single season. The goal is to build programs that are perennial tough outs, occasionally catching lightning in a bottle for a tournament run, rather than factories for NBA talent like Jameer Nelson or Lionel Simmons. This is not a concession to mediocrity; it is a strategic adaptation to a harsh new reality.

The Marketing Mandate: From Nostalgia to Digital Native Engagement

While the on-court product adjusts, the off-court outreach must undergo a revolution. The demographic at the recent Big 5 game—predominantly older, male, and white—is not a sustainable audience. It is the echo of a past glory. To survive and thrive, these programs must aggressively court the diverse, youthful, and digitally-immersed fans who packed the arena for Unrivaled.

*Khaafiq Myers, St. Joseph’s Point Guard*

This requires abandoning a reliance on traditional sports pages and radio spots for a hyper-local, social media-infused marketing strategy. Philadelphia’s young hoops fans live on TikTok, Instagram, and YouTube, and they engage with personalities, authenticity, and interactive experiences. The city is teeming with influencers who have built passionate followings around Philadelphia sports. Imagine La Salle’s Darris Nichols doing a film breakdown crossover with a macro-influencer like @thephillysportsguy (129.6K followers), or St. Joe’s players collaborating on a skill challenge with a Philly-based influencer like @8eyemedia, whose tight-knit community of 96.6K followers represents exactly the engaged, youthful audience these programs need.

The blueprint for this exists within the city’s own professional ranks. During the COVID-19 pandemic, the Philadelphia 76ers’ youth marketing team brilliantly pivoted to digital platforms, leveraging the HomeCourt A.I. app to create virtual camps and challenges. They didn’t just stream content; they created interactive, gamified experiences. They hosted an “Al Horford Challenge” and later an “Allen Iverson Runs Practice” campaign, where fans could replicate drills and win shout-outs from legends. The result was staggering engagement: 1.25 million dribbles and 29,000 shots recorded by participating kids in just a few months.

Why can’t St. Joe’s and La Salle do the same? Imagine a “Hawk Hill Handles Challenge” judged by former star Langston Galloway, or a “La Salle Lockdown Drill” promoted through local micro-influencers. These programs should partner with the very tech companies and app developers that the Sixers used to “meet kids where they are”. As Mike Goings, the Sixers’ Director of Alumni & Youth Marketing, stated, this digital shift allowed them to “engage just as many kids” as in-person events and offered sponsors deeper, more meaningful impressions. For mid-majors with limited budgets, this is not a frivolous expense; it is a cost-effective necessity to build their brand and cultivate future donors and season-ticket holders.

*Derek Simpson, St. Joseph’s Senior Guard*

The Path Forward: Embracing a Holistic Revival

The resurgence of St. Joseph’s and La Salle will be defined by a dual commitment: competitive realism on the court and marketing innovation off it. Coaches Donahue and Nichols are laying the foundational groundwork with effort and identity. Now, the athletic departments and university administrations must match that energy with visionary outreach.

They must see the 21,000 fans at the Unrivaled event not as a threat, but as proof of concept. Philadelphia is a basketball city—a fact underscored by the 10 million viewers who tuned into the 2025 NCAA championship game and the major programs that regularly draw average home crowds of over 20,000. The passion is here; it simply needs to be channeled. The goal should be to make the Big 5 cool again—not as a museum piece, but as a living, breathing, and digitally-connected rivalry that celebrates city pride.

This means hosting doubleheaders with the vibrant women’s programs at these schools. It means transforming game days into community festivals with live music, local food trucks, and fan zones that mirror the energy of a block party. It means empowering student creators to tell their team’s story on social media. It means recognizing that in today’s landscape, building a compelling program is as much about cultural relevance as it is about win-loss records.

The history of Philadelphia basketball, written by legends from Gola to Nelson, is not a burden for St. Joseph’s and La Salle to bear, but a legacy to build upon in new ways. By marrying gritty, intelligent coaching with fearless, modern engagement, these programs can do more than just swing upward. They can reconnect with the soul of their city and ensure that the next generation is in the stands, not as occasional visitors, but as the lifeblood of a renewed tradition. The foundation is being poured. The time for a true renaissance is now.

College Basketball (other than Nova) in the Greater Philadelphia Region is ASS!

January 1, 2026 By delgrecowilson in Uncategorized Tags: basketball, Big 5, College Basketball, College football, football, Grassroots Basketball, ncaa, Philadelphia basketball, sports Leave a comment

PHILADELPHIA, PA – The Greater Philadelphia Region, throughout much of the last century, has been at the epicenter of college basketball. Very few cities can match the collegiate hoops legacy Philadelphia. For decades, the sport’s soul here was not found in one dynasty, but in the fierce, neighborhood blood feud known as the Big Five. The Palestra floor bore witness to the strategic genius of Penn’s Chuck Daly, the dynasty of Princeton’s Pete Carril, Jack Ramsay’s Hawks, John Chaney’s legendary zone defense, the explosive talent of Temple’s Guy Rodgers and Mark Macon, and the championship grit of Rollie Massimino’s Villanova Wildcats. It was a collective identity, a round-robin of pride where any team could be king on any given night.

Today, that identity is on life support. A glance at the current NCAA Evaluation Tool (NET) rankings—the modern metric for tournament worth—paints a picture of systemic collapse. Villanova sits at a respectable No. 25 with an 11-2 record, a beacon in a sea of distress signals. Behind them, the landscape is a ruin: Temple at 169, Penn at 215, St. Joseph’s at 242, La Salle at 269, with the others (Delaware, Delaware State and Rider) languishing near or at the very bottom of Division I. For three consecutive seasons, not a single one of these ten local programs has earned an NCAA Tournament bid. The data is unambiguous: Greater Philadelphia college basketball, save for one shining exception, has become noncompetitive. To borrow the blunt lexicon of a younger generation, the teams are, frankly, “ASS.”

How did a cradle of the sport become a cautionary tale? The demise is not an accident of poor seasons, but the result of a perfect and ongoing storm—a confluence of revolutionary NCAA rule changes and a failure of local leadership to adapt, leaving proud programs on the verge of being relegated to the dustbin of history.

The Great Disruption: NIL and the Portal Reshape the Game

The tectonic plates of college athletics have shifted, and Philadelphia’s midsize basketball schools have fallen into the crevasse. The dual emergence of name, image and likeness (NIL) compensation and the unrestricted transfer portal has fundamentally altered the competitive ecosystem. These changes were intended to empower athletes, but in practice, they have created a free-agent market that overwhelmingly favors programs with the deepest pockets and the most exposure.

This new era is tailor-made for football-dominated high-major conferences—the SEC, Big Ten and Big 12. Their athletic departments boast television revenues in the hundreds of millions, which fund massive, collectivized NIL war chests. A standout guard at La Salle or Drexel is no longer just a local hero; he is a tangible asset who can, and often does, portal directly to a power conference school for a life-changing financial offer. The result is a brutal new hierarchy: Philadelphia’s historic programs now risk becoming de facto feeder systems, the equivalent of Triple-A or Double-A farm teams developing talent for the sport’s major leagues.

The Villanova Exception: A Lesson in Ruthless Adaptation

Amid this chaos, Villanova’s continued relevance is not a happy accident; it is a case study in shrewd, unsentimental adaptation. Recognizing that the old formula was broken, the university made a difficult but necessary decision to part ways with Kyle Neptune. In his place, they hired Kevin Willard, a coach with a proven record of program-building and, crucially, deep, well-established relationships in the high school and grassroots basketball circles that now serve as the lifeblood of recruiting in the NIL/portal era.

Villanova’s success underscores the two non-negotiable requirements for survival today: a charismatic coach with profound connections and a university administration willing to marshal serious financial resources to compete for prospects. Villanova has both. It can leverage its Big East pedigree, its national brand, and presumably, a robust NIL apparatus to not only retain its own talent but to selectively pluck the best from the transfer portal. The other local schools, competing in conferences with smaller profiles and budgets, are fighting this battle with one hand tied behind their backs.

A Crisis of Leadership and Vision

While structural forces are immense, they are exacerbated by a local failure to innovate. For years, programs like Temple, St. Joseph’s, and Penn have cycled through coaching hires that have failed to ignite a spark or connect with the modern recruit. In an age where a player’s personal brand and financial future are paramount, a coach must be more than a tactician; he must be a persuasive advocate, a connector, and a visionary who can sell a compelling path to relevance.

The inability to identify and empower such figures has left these programs adrift. Their games, once must-see events that packed the Palestra, now lack the star power and competitive urgency to capture the city’s imagination. The shared cultural touchstone of the Big Five rivalry feels increasingly nostalgic, a celebration of what was, rather than a vibrant showcase of what is.

Is There a Path Back?

The outlook is undeniably bleak, but not necessarily hopeless. The path to resuscitation, however, is narrow and demanding. It begins with a radical commitment from university presidents and boards. They must first acknowledge they are no longer competing in the old collegiate model but in a professionalized marketplace. This means:

Investing in a Proven, Connected Coach: The coaching search cannot be a cost-cutting exercise. It must target a dynamic leader with a tangible plan for navigating NIL and the portal.
Building a Sustainable NIL Collective: Alumni and boosters must be organized to create competitive, if not elite, NIL opportunities. This is not optional; it is the price of admission for retaining a core roster.
Embracing a New Identity: Without Power Conference money, these schools must become brilliant developers of overlooked talent and strategic users of the portal, finding players who fit a specific, hard-nosed system that can upset more talented teams.

The alternative is a continued slide into irrelevance. Philadelphia is too great a basketball city to accept being a one-team town. The ghosts of the Palestra deserve better. But saving this rich heritage will require more than nostalgia; it will require the very money, ruthlessness, and vision that these institutions have, thus far, been unwilling to muster. The final buzzer on an era hasn’t sounded yet, but the shot clock is winding down.

Beyond Neptune and Lange: How Two Coaching Tenures Revealed College Basketball’s New Reality

December 27, 2025 By delgrecowilson in Uncategorized Tags: Big 5, College Basketball, ncaa, Philadelphia basketball, sports Leave a comment

PHILADELPHIA, PA – In the cathedral of Philadelphia college basketball, where the Palestra’s rafters hold the echoes of a thousand city series battles, a stark new reality has settled in. For the first time in nearly five decades, a three-year drought has gripped the Big 5: no team from this proud consortium—Villanova, Saint Joseph’s, Temple, La Salle, or Penn—has heard its name called on NCAA Tournament Selection Sunday. This unprecedented lapse is not merely a coincidence of down cycles but a symptom of a seismic shift in the sport’s landscape, one that has exposed traditional power structures and made coaching hires a perilous high-wire act.

The concurrent tenures of Kyle Neptune at Villanova and Billy Lange at Saint Joseph’s serve as the perfect case studies. Both were tasked with succeeding legends—the graceful, self-determined exit of Jay Wright at Villanova and the summary, contentious dismissal of Phil Martelli at Saint Joseph’s. Both struggled to meet the outsized expectations of their fanbases. Yet, their parallel struggles reveal less about individual failure and more about how the tectonic plates of NIL and the transfer portal have fundamentally reshaped the ground beneath every program. The margin for error has vanished, and Philadelphia’s current coaching crossroads—Villanova’s safe bet on Kevin Willard and Saint Joseph’s gamble on Steve Donahue—show a sport scrambling to adapt.

A Stark New Reality for the Big 5

The Philadelphia Big 5 is not just a basketball competition; it is the soul of the city’s sports culture. Founded in 1955, it forged rivalries so intense that, as former Saint Joseph’s athletic director Don Di Julia noted, the games were “part of the fabric of life in Philadelphia”. For generations, its round-robin battles at the Palestra guaranteed that at least one Philly school would be nationally relevant. From 1977 until 2022, that streak held firm.

The recent three-year tournament drought is therefore historic and alarming. It signals a disruption of the natural order. The causes are multifaceted—conference realignment, cyclical talent dips—but they are compounded exponentially by the new ecosystem of player movement. In the “old Big 5,” as former player Steve Bilsky recalled, “players would never think of transferring from one Big 5 school to another”. Today, that unwritten code is obsolete. La Salle’s 2024-25 A10 Rookie of the Year, Deuce Jones was just scrubbed from the St. Joseph’s roster, after playing just 10 games, a few days ago. Villanova’s 2024-25 roster, for instance, featured graduate guard Jhamir Brickus from La Salle and sophomore guard Tyler Perkins from Penn, direct intracity transfers that would have been unthinkable a generation ago. The local talent pool, once fiercely guarded, is now a free-agent market.

The Lange Era at Saint Joseph’s: A Process Interrupted

Billy Lange arrived at Hawk Hill in March 2019 with a fascinating resume: a Patriot League Coach of the Year at Navy, a key assistant under Jay Wright during Villanova’s rise, and six years in player development with the NBA’s Philadelphia 76ers. He was an analytics focused and process-oriented coach hired to rebuild a program that had struggled in the final years of Phil Martelli’s legendary 24-year run.

Lange, unfortunately, was never able to approach the heights Martelli’s Hawks reached. Lange’s six-season record—81-104 overall and 38-64 in the Atlantic 10—was undeniably disappointing. However, his tenure coincided precisely with the explosion of the transfer portal and NIL. His developmental philosophy, honed in the NBA, was suddenly at odds with a college game that had grown impatient. As one industry expert notes, the portal has caused coaches to shift from projecting a high school recruit’s potential to seeking “players who are ready now”. For a program like Saint Joseph’s, without the deep NIL war chests of football-powered schools, this meant competing for proven transfers was a brutal, often losing battle.

Lange’s best season, 2023-24, ended with a 21-14 record and an NIT berth—clear progress. But in the new calculus, incremental building is a luxury few coaches are afforded. The pressure to win immediately, fueled by the ease with which players can depart, created a vortex from which he couldn’t escape. His return to the NBA as a New York Knicks assistant in 2025 felt like a natural conclusion for a coach whose skillset may be better suited to a professional landscape free of recruiting’s chaos.

The Neptune Era at Villanova: Inheriting a Colossus

Kyle Neptune’s challenge was of a different magnitude. He was not rebuilding; he was tasked with maintaining a dynasty. Handpicked by Jay Wright following a single 16-16 season at Fordham, Neptune was the anointed keeper of the culture. His first two seasons were a study in stability but also stagnation: a combined 35-33 record and two NIT appearances, a stark fall from the Final Four standard.

The narrative around Neptune solidified quickly: a promising assistant unable to translate the master’s lessons. But this narrative ignores the hurricane into which he stepped. As The Athletic reported, Neptune’s roster underwent near-total annual overhaul due to the portal. In one offseason alone, nine players departed via graduation, the NBA draft, or transfer. He was forced to reconstruct a cohesive team from scratch each year, attempting to instill Villanova’s famed system in a revolving door of newcomers.

A mid-season turnaround in his third year, highlighted by a win over UConn, offered a glimpse of what was possible when portal acquisitions like Brickus and Wooga Poplar meshed with veterans like Eric Dixon. Yet, the very fact that Villanova’s success was now dependent on integrating multiple key transfers from other programs—including city rivals—underscores how profoundly the sport has changed. The “Villanova Way,” built on four-year player development, is an artifact in need of a radical update.

The Choking Grip of the New Ecosystem

The struggles of Lange and Neptune are not isolated failures but evidence of systemic pressures.

The Portal’s Preference for Proven Commodities: The transfer portal has fundamentally altered roster construction. Coaches now operate with a professional sports general manager’s mindset, where a known college commodity is almost always valued over a high school prospect’s potential. This “plug-and-play” mentality, as described by experts, shrinks opportunities for developmental high school players and forces coaches to constantly re-recruit their own rosters.
The NIL and Revenue-Share Squeeze: The financial landscape is in chaotic flux. With the House v. NCAA settlement introducing direct revenue sharing, programs are now building rosters against a de facto salary cap. As one Big Ten coach starkly put it, the money available now is “about 40-50 percent less than what it has been”. For programs without massive booster collectives, the competition for top-tier portal talent is increasingly unwinnable. This uncertainty has brought the recruitment of the high school class of 2026 to a near-standstill.
The Vanishing Margin for Error: In this environment, a single missed evaluation or a bad season can trigger a death spiral. Players leave, creating more holes to fill with an ever-more expensive and competitive portal pool. Coaching tenures are shortened, and patience is extinct. The pressure, as one analysis notes, is so intense that “a recruiting miss isn’t harmless. It’s a mark against you… Stack too many misses, and you don’t just lose games. You lose your job”.

Divergent Paths Forward: The Safe Bet and the Gamble

In response, the two programs have chosen starkly different paths, illuminating their assessment of the new risks.

Villanova’s selection of Kevin Willard is a masterclass in risk mitigation. Willard possesses the exact profile needed for this moment: a proven program-builder at Seton Hall who consistently navigated the Big East and, more recently, the football-dominated Big Ten at Maryland. He is a known quantity with a track record of winning in high-major conferences. For a Villanova program that can still attract talent based on brand and resources, Willard represents stability and a high floor—a safe and smart selection to stop the bleeding and return to the NCAA Tournament.

Saint Joseph’s promotion of Steve Donahue, by contrast, is a fascinating and perilous gamble. Donahue is considered a superb tactician with a history of success at Cornell. However, his recent tenure at Penn saw the Quakers finish 7th in the 8-team Ivy League in his last two seasons. The leap from the Ivy League to the Atlantic 10 is vast, not just in athletic competition but in the cultural and academic recruitment landscape. Can a coach who struggled in a low-major, high-academic environment adapt to the mercenary, NIL-driven world of the A-10? Saint Joseph’s is betting that his coaching acumen and familiarity with Philadelphia can overcome these hurdles, but the margin for error is zero.

The Deuce Jones Effect: A Cautionary Tale for the Transfer Portal Era

December 24, 2025 By delgrecowilson in Uncategorized Tags: Big 5, College Basketball, College football, Deuce Jones, football, ncaa, NIL, Philadelphia basketball, sports, St.Joseph's Basketball, Transfer Portal 3 Comments

PHILADELPHIA, PA – The transaction is instantaneous. An athlete enters a name into a database, a program wires funds from a collective, and a scholarship offer is extended. On spreadsheets in athletic departments across America, this constitutes a successful roster rebuild. Yet in gymnasiums and locker rooms, where the alchemy of teamwork transforms individuals into contenders, the equation is proving far more complex. The abrupt departure of Deuce Jones from the Saint Joseph’s University basketball team after just ten games is not merely a local sports story in Philadelphia; it is a stark, human-sized case study in the collision between a new, transactional model of college athletics and the timeless, relational art of coaching.

Long gone are the days when a coach’s authority was rooted in a simple, autocratic decree. Today’s coach is part strategist, part psychologist, part contract negotiator, and part cultural architect, navigating a landscape where loyalty is provisional and rosters are perpetually in flux. The transfer portal and name, image, and likeness (NIL) deals have created a booming marketplace for talent, but as the Jones saga reveals, a failure to account for the human element—the delicate fit between a player’s spirit and a coach’s philosophy—can render the most promising on-paper union a costly and swift failure.

The New Calculus of Roster Building

The modern college coach operates in an environment of relentless pressure and perpetual motion. The transfer portal is no longer a niche tool but the “fundamental part of college basketball’s ecosystem,” a bustling marketplace where over 4,000 athletes sought new homes in 2025 alone—a 418% increase from 2020. Coaches, their own job security often tenuous, are forced into a high-stakes, reactive game. When a star player departs, the response must be immediate and decisive, often leading to hasty decisions focused on plugging statistical holes rather than cultivating cohesive units

This environment encourages a perilous oversight: the subordination of cultural and emotional fit to the allure of proven production. Programs now strategically allocate NIL budgets, with some high-major schools dedicating 75% of their resources to just five starting players, treating the rest of the roster like “minimum contracts”. In this calculus, a player’s worth is distilled to points, rebounds, and efficiency ratings. The deeper questions—How does this young man respond to criticism? What coaching voice unlocks his best self? Does his competitive fire align with or threaten the existing team culture?—are too often relegated to afterthoughts, if they are considered at all.

The Deuce Jones Conundrum: A Misfit Foretold

The trajectory of Deuce Jones illustrates both the potential of masterful coaching and the consequences of its absence. As a mercurial 15 year old high school talent, he thrived under Coach Mark Bass at Trenton Catholic, who mastered the “delicate balance of discipline and understanding.” Bass redirected Jones’s boundless confidence and energy without breaking his spirit, nearly willing the team to a state championship. The pattern repeated at La Salle under the disciplined, principled guidance of Fran Dunphy, where Jones’s fierce competitiveness earned him Atlantic 10 Rookie of the Year honors. These coaches commanded his respect not with unchecked authority, but with a demanding, invested mentorship he could trust.

His transfer to Saint Joseph’s in April 2025 was a classic portal-era move. The Hawks, reeling from the departure of their entire starting backcourt, needed a savior. Jones, seeking a larger platform, seemed the perfect statistical remedy. Yet, from the outset, the interpersonal foundations were shaky. The coach who recruited him, Billy Lange—a player-friendly coach known for granting offensive freedom—abruptly left for a New York Knicks front office job just weeks before the season. In a rushed decision, the university promoted Steve Donahue, a coach fresh from a nine-year tenure at Penn where his Ivy League teams had a notably different demographic and cultural composition.

The mismatch was profound. Donahue, an analytical tactician, was now tasked with harnessing the same volatile, emotive talent that required such careful handling in high school. While initial returns were strong—Jones was the team’s leading scorer and hit a dramatic game-winner against Temple—the underlying disconnect proved fatal. Reports point to a behind-the-scenes “financial dispute” as the catalyst for the split, but the financial friction was likely a symptom, not the cause. The true failure was a systemic one: a rushed hire, a transactional recruitment, and a profound disconnect in coaching style and relational approach left no reservoir of trust to draw from when conflict arose. The partnership, built on sand, washed away in a matter of weeks.

The Vanishing Art of Developmental Coaching

The Jones episode underscores a broader erosion: the devaluation of the developmental coach in a win-now economy. The portal incentivizes programs to shop for ready-made products, bypassing the arduous, rewarding work of molding raw talent over years. As one athlete poignantly observed in a first-person account, locker rooms now feel transient, with the “idea of having a future… no longer discussed because no one knows who will be staying”.

This shift carries a deep irony. Billy Lange left Saint Joseph’s for the NBA precisely because of his proven skill in player development, having transformed Rasheer Fleming from a role player into an NBA draft pick. Yet, in the college game he exited, that very skill set is becoming obsolete. Why invest years in development when you can purchase a veteran’s production annually? The tragedy is that the greatest coaching artistry—exemplified by legends like John Chaney or John Thompson—was never just about X’s and O’s; it was about the transformative, life-altering mentorship that occurred in the space between a player’s arrival and his departure four years later. The portal, in its current form, systematically shrinks that space.

A Path Forward: Recalibrating for the Human Element

For the health of athletes, coaches, and the games themselves, a recalibration is urgently needed. The solutions are not about dismantling the portal or NIL, which provide necessary freedom and compensation, but about introducing wisdom into a system currently governed by haste and financial leverage.

For Programs and Collectives: Recruitment must undergo a paradigm shift. The evaluation process should mandate deep diligence into a player’s motivational drivers and coaching needs, with the same rigor applied to psychological fit as to athletic analytics. NIL agreements, where possible, could include structured incentives tied to tenure and academic progress, subtly rewarding commitment.
For Coaches: The role must expand. Today’s coach must be an expert communicator and cultural engineer, capable of building trust at hyperspeed with a roster of strangers. As research confirms, the coach’s reputation and relational ability are now “playing a larger role” than ever in attracting and retaining talent
For Families and Advisors: The cautionary tale of Deuce Jones is a vital lesson. The largest NIL offer or the highest-profile program is a hollow victory if the environment cannot nurture the whole athlete. Prospective players must ask not just “What can you pay me?” but “How will you coach me? Who will I become here?”

The final, silent image of Deuce Jones’s Saint Joseph’s career—a social media post of two cryptic emojis following his departure—speaks volumes. It is the digital-age signature of a broken relationship, a connection that never truly formed. In the end, the most advanced analytics, the most generous NIL packages, and the most impressive highlight reels are powerless without the ancient, indispensable ingredient of sport: a meaningful, trusting bond between player and coach. The portal era has changed everything about college athletics except that fundamental truth. The programs that remember it, and build accordingly, will be the ones that truly thrive.

Rare Footage, Rarer Vision: A Basketball Showcase for a New Recruiting Age

December 3, 2025 By delgrecowilson in Uncategorized Tags: basketball, Big 5, College Basketball, Philadelphia basketball Leave a comment

by Delgreco Wilson

PHILADELPHIA, PA – In the relentless, transactional churn of modern college athletics—where rosters are reshuffled annually via the transfer portal and the pursuit of a “finished product” often overshadows the art of cultivation—a quiet but significant rebellion is being staged not in an arena, but in a high school gym.

On December 6th, the Rare Footage Tip Off Showcase at Archbishop Ryan High School will offer a curated, compelling argument for a different path. In an era where recruiting high school players can seem a fading art, this event, meticulously crafted by the scouts and curators at Rare Footage, reminds us of the enduring value of foundational talent. It is a slate of games designed not just to appeal to fans, but to present college coaches with a rare, concentrated dose of projectable skill, competitive fire, and impeccable character.

The Curator’s Craft: Building a Must-See Schedule

What makes this showcase exceptional is its intentional architecture. Rare Footage has moved beyond simply booking teams. They have constructed narrative arcs and competitive contrasts, understanding that the most revealing evaluations happen under the pressure of a compelling storyline. The schedule is a four-act play designed to test every facet of a prospect’s game.

*Carter Smith, Sophomore Guard, Penn Charter*

Act I: The Veteran vs. The Prodigy
The curtain rises with a Philadelphia private school chess match. Friends Select, led by the poised and savvy senior guard Micah Waters, will try to contain the mercurial brilliance of Penn Charter’s Carter Smith, a sophomore with game-breaking talent. It’s a masterclass in contrasting tempos: experience and defensive discipline versus youthful, explosive ambition.

Act II: The Clash of City Identities
Next, the showcase pivots to pure, unadulterated grit. South Shore (NYC) versus West Catholic (PHL) is more than a game; it’s a battle of urban basketball ethos. Rare Footage has pitted two programs renowned for toughness, defensive intensity, and relentless pride. This is where intangibles like heart and resilience are scouted as closely as jump shots.

*Korey Francis, Bonner Prendie, junior guard*

Act III: The Marquee Argument
Here lies the centerpiece, the matchup that validates the entire premise of the event. In the transfer-portal era, why should a mid-to-high-major coach invest a scholarship in a high school guard? The duel between Central Dauphin’s Shakur Starling and Bonner Prendie’s Korey Francis is the answer. Rare Footage has engineered the perfect stylistic contrast: Starling’s explosive, north-south athleticism against Francis’s cerebral, physically imposing control. It is a scout’s dream and a definitive test for two of the Mid-Atlantic’s premier 2027 prospects.

*Shakur Starling, Central Dauphin, junior guard*

Act IV: The Grudge Match
The finale ensures the intensity never wanes. A simmering local rivalry between the host Archbishop Ryan and Academy of the New Church (ANC)—fueled by a disputed preseason result—promises a visceral, emotionally charged contest. It’s a test of poise under the pressure of pure rivalry, another layer of evaluation expertly woven into the fabric of the day.

Beyond the Bracket: A Night of Resonance

*Thomas Sorber (r) and NBA Commissioner, Adam Silver (l)*

Rare Footage’s effort extends beyond the court. The event will pause to retire the jersey of, Thomas Sorber, a Ryan legend, a poignant reminder of the lasting legacy a dedicated student-athlete can forge. This ceremony connects the past to the present, framing the evening’s competition as part of a continuum—not just a transaction, but a tradition.

The Headliners: A Case Study in Foundational Value

The Starling-Francis matchup is the thesis statement of the showcase.

Shakur Starling represents high-ceiling potential. An explosive athlete with a Division I frame, his ability to attack the rim and create in the open court is undeniable. The blueprint for his ascent is clear: refine his perimeter shot and harness his defensive aggression. Off the court, his strong academic record and interest from Patriot and Ivy League schools paint the picture of a complete scholar-athlete, the kind of player who becomes a pillar of a university community.

Korey Francis offers proven, polished production. A veteran of the prestigious Team Final program, he is a “smart, cerebral point guard and a natural leader.” He dominates with strength, savvy, and exceptional court vision, and his well-rounded stat lines are a testament to his consistent impact. He embodies the term “program pillar” off the court as well, serving as his school’s class president and carrying the academic credentials (Ivy/Patriot League interest) that make him a transformative recruit.

A Call for Visionary Investment

For coaching staffs from the Patriot, Ivy, A-10, CAA, and MEAC conferences, the Rare Footage Tip Off Showcase is not merely a convenient scouting trip; it is an essential one. In a sporting landscape cluttered with mercenary roster moves, this event presents the alternative: identifiable, investable talent.

The players here, particularly Starling and Francis, represent the sustainable model—the cornerstone you build with, not the temporary patch you apply. They are players who will grow in skill, leadership, and institutional knowledge over four years, fostering the kind of program culture and fan loyalty that cannot be portaled in.

The showcase on December 6th is a declaration. It is a testament to the curatorial eye of Rare Footage and a powerful argument that the future of the sport still runs through the passionate, competitive crucible of the high school game. In an age obsessed with the immediate, this is where one can secure a foundation.

A Philly Basketball Reunion in the Heart of the Former Confederacy

November 24, 2025 By delgrecowilson in Uncategorized Tags: Big 5, College Basketball, Coppin State basketball, Philadelphia basketball, VCU Basketball Leave a comment

RICHMOND, VA – In the echoing concourses of the Stuart Siegel Center in Richmond, Va., a near-capacity crowd roared for the home team, Virginia Commonwealth University. The spectacle was modern college basketball: a hyped-up student section, a relentless pace, and a Rams program that has become a national brand. Yet, for those with a discerning eye for the game’s deeper currents, the most compelling story was not on the court, but on the sidelines. It was, improbably, a story of Philadelphia. As Coppin State battled VCU, six men with the City of Brotherly Love etched into their sporting DNA patrolled the hardwood—a poignant testament to both the enduring export of Philly hoops intellect and a glaring institutional failure back home.

A City’s Storied Legacy, A Modern Exodus

Philadelphia has long considered itself, and rightfully so, a center of the basketball universe. From the pioneering Tarzan Cooper to the sharp shooting Paul Arizin, the monumental Wilt Chamberlain, the poetic Earl “The Pearl” Monroe, the relentless Lionel Simmons, the prolific Kobe Bryant and the current phenom Jalen Duren, the city’s pipeline of talent is the stuff of legend. Yet, this rich history has rarely translated to a southern collegiate migration, with a few notable exceptions like Gene Banks (Duke) and Rasheed Wallace (North Carolina). Philadelphians, it seems, often make their mark elsewhere. Tragically, this now includes their coaches, while the college game in their own city languishes.

*Larry Stewart, Coppin State Head Coach*

The Palestra’s Fading Echo

The streamers that once rained down after the first basket at the Palestra feel like a relic from a different century. The Big 5, that once-sacred round-robin, is a shadow of its former self, with programs struggling to fill arenas and recapture the city’s imagination. The intense passion that once defined the college game here has largely decamped to the overheated gyms of the Catholic and Public Leagues, where high school basketball now serves as the true keeper of the flame. Yet, despite this local decline, Philadelphia continues to produce a long line of coaches who understand the game’s grit and nuance.

The Sidelines of Richmond: A Who’s Who of Philly Hoops

And so, we found them in Richmond. Coppin State was led by Head Coach Larry Stewart, a product of the Philadelphia Public League’s Dobbins High, who carried that Philly swagger to become an NBA player and a Coppin legend. His bench included his brother, Stephen Stewart, another Public League alum, and Terquin Mott, who began his collegiate career in the Big 5 at La Salle. Across the floor, VCU’s staff was equally Philadelphian. Head Coach Phil Martelli, Jr., and his brother, Jimmy, literally grew up in a locker room at St. Joseph’s, weaned on the parochial intensity their father, Phil Sr., embodied for decades. Completing this brotherhood was Ryan Daly, whose grandfather and father built their own legacies within the city’s Catholic League and on Hawk Hill. The connection even extended to the court, where three Philly kids—Coppin’s Baasil Saunders and Nelson Lamizana, and VCU’s Ahmad Nowell—saw action, proving the city-to-Richmond pipeline remains open for players, too.

*Stephen Stewart, Coppin State Assistant Coach*

A Lopsided Score, A Resonant Symbol

The final score—a 101-58 VCU rout—was not competitive. But the result was almost irrelevant to the night’s deeper narrative. For one night, the Yankees had taken full control of the basketball world in the former capital of the Confederacy. Here was a collective basketball IQ, forged on Philly’s blacktop and in its legendary leagues, being deployed over 250 miles from City Hall. The irony is as thick as a winter coat in February: these men, steeped in the very culture that could revitalize the city’s moribund Division I programs, are plying their trade anywhere but there.

The Case for a Homecoming: Tradition as a Strategic Asset

The case for their return is not one of mere nostalgia; it is a strategic imperative. Philadelphia is a unique town for collegiate athletics. The six programs, with the possible exception of Villanova, are not in a position financially to compete with Power 4 schools in the bidding wars of the NIL and transfer portal era. They cannot simply buy talent. They have to sell something else to prospects and their families: an identity, a legacy, a home. That something else must be the tradition of Philadelphia basketball and the lifelong love and support of its fiercely passionate community—a love that was on full display, of all places, in Richmond, Virginia.

The six Division I programs in Philadelphia have lost their connection to the lifeblood of the city’s basketball ecosystem. Who better to rebuild the walls than those who know the foundation? Who better to recruit the next Jalen Duren or Lionel Simmons than a Larry Stewart, who walked the same path from the Public League to professional glory? Who better to instill a forgotten identity than a Martelli, whose name is synonymous with Philadelphia basketball resilience? Or a Ryan Daly, whose family tree is rooted in its very soil? These coaches wouldn’t just be drawing up plays; they would be selling a birthright, something no other program can offer a young recruit from Philadelphia.

An Indictment and a Path Forward

The exodus of this coaching talent is a quiet indictment of the city’s athletic departments. It reveals a failure to recognize that the solution to reclaiming Philadelphia’s college basketball soul may not be in a flashy, out-of-town hire, but in embracing the proven, passionate individuals it has already produced. The passion was in Richmond last night. The knowledge was on those sidelines. The players who could be the cornerstones of a local revival are already here, playing in those packed high school gyms. It’s time for Philadelphia’s programs to look south, to look within, and finally bring that Philly fight back home where it belongs.

The VCU Blueprint: How the Martelli Hire Is an Antidote to College Basketball’s Chaos

November 22, 2025 By delgrecowilson in Uncategorized Tags: A10 Basketball, basketball, Big 5, College Basketball, football, ncaa, Philadelphia basketball, sports, VCU Basketball Leave a comment

by Delgreco Wilson

RICHMOND, VA – The tectonic plates of college athletics have shifted irrevocably, creating a landscape that is both exhilarating and unnerving. The confluence of name, image and likeness (NIL) compensation and the transfer portal has ushered in a form of rampant, year-round free agency, where roster-building is a high-stakes puzzle and the very concept of player loyalty is being tested. In this volatile new world, a program’s success is no longer just about the X’s and O’s on the whiteboard; it’s about constructing a culture so compelling, a vision so clear, and relationships so authentic that players choose to stay and build within it, rather than simply pass through. Many, like Philadelphia’s six Division 1 college basketball programs, have struggled to adapt.

The proud tradition of Philadelphia’s Big 5, once a vibrant tapestry of city-wide basketball passion, is being systematically unraveled by the harsh realities of the modern NCAA. In this new era, defined by the transfer portal’s relentless churn and the financial allure of Name, Image and Likeness deals, the foundational pillars of local recruiting and program continuity have crumbled. The result is a stark and unprecedented decline: for the first time in the consortium’s storied history, no Big 5 program has danced in the NCAA tournament for three consecutive years. These schools, from Saint Joseph’s to Temple, are now caught in a debilitating cycle, struggling to retain burgeoning talent while finding themselves outgunned in the bidding wars for the transfers who could save them. The very model that built these giants of the mid-major world has become a relic, leaving them to fight a existential battle on a playing field tilted decisively against them.

It is against this backdrop of existential change that Virginia Commonwealth University’s hiring of Philly born and bred, Phil Martelli Jr., as its head men’s basketball coach must be viewed. This was not merely a search for a tactician; it was a search for an architect for a new era. In Martelli, and in his strategic assembly of a staff featuring his brother Jimmy and rising star Ryan Daly, VCU has not just found a leader. Drawing from the pool of young Philadelphia coaching talent, it has established a coherent, persuasive, and uniquely qualified command structure designed to thrive amid the chaos. These young men were literally born and raised in the A10. This hire represents a potent blueprint for sustainable success in modern college basketball: a fusion of deep-rooted cultural understanding, proven program-building, and unbreakable personal trust.

Navigating the New Frontier: Culture as the Ultimate Competitive Edge

The transfer portal giveth, and the transfer portal taketh away. In an age where a star player can be lured away by a more lucrative NIL collective at a moment’s notice, the intrinsic value of a program—its identity, its sense of family, its proven path to development—has never been more critical. This is the very heart of VCU’s bet on Phil Martelli Jr.

He is not a mercenary coach; he is a native son of the Atlantic 10. He understands that at a program like VCU, you cannot simply outspend the power conferences. You must out-care, out-develop, and out-connect. His life’s work, from his playing days on the storied courts of St. Joseph’s to engineering a historic turnaround at Bryant, has been about fostering deep, authentic relationships. In the “NIL and free agency” era, this is not a soft skill; it is a strategic imperative. Players today are not just athletes; they are partners and stakeholders in the program’s journey. Martelli’s genuine, grounded approach is precisely the antidote to the transactional nature that threatens to consume the sport.

As VCU Vice President and Director of Athletics Ed McLaughlin stated, Martelli has “clearly lived his entire life amid college basketball legends but has made his own path and paid his dues through hard work, good character and a devotion to developing young men into the best versions of themselves through sport.” This focus on holistic development, on building men rather than just players, is the cornerstone of a culture that can withstand the siren calls of the open market.

The Visionary: Phil Martelli Jr., A10 Native and Modern Program-Builder

Phil Martelli Jr. is the perfect synthesis of old-school values and new-school methodology. His upbringing as the son of a St. Joseph’s coaching legend provided him with an innate, cradle-to-present understanding of the A-10’s competitive soul. He didn’t just study the conference; he was raised on its sidelines, absorbing its rhythms and rivalries. As a player, he was a co-captain on the 2002-03 St. Joseph’s team alongside Jameer Nelson and Delonte West, experiencing the pinnacle of A-10 success and NCAA Tournament glory. He knows the recruiting battles in Philadelphia and the DMV, the grind of the conference schedule, and the specific breed of tough, intelligent player who thrives in this environment.

But his record at Bryant proves he is no traditionalist clinging to the past. He is a self-made architect of success. Arriving as an assistant in 2018, he was a key engineer in the Bulldogs’ first Division I NCAA Tournament berth in 2022. When handed the reins as head coach, he didn’t just maintain success; he elevated it, leading Bryant to both the America East regular season and tournament championships in 2025, earning an NCAA Tournament bid and securing a second straight 20-win campaign. For this, he was deservedly named the 2025 America East Conference and NABC Mid-Atlantic Coach of the Year.

His teams won with a dynamic, modern, up-tempo offensive system that ranked third and sixth, respectively, in the country in adjusted tempo. His 2024-25 squad averaged a blistering 81.8 points per game. This style is a powerful recruiting and retention tool in itself, offering the kind of exciting, pro-friendly basketball that attracts and motivates today’s players. Furthermore, his well-rounded apprenticeship—from being the youngest full-time assistant in Division I at 22, to an NCAA Tournament appearance at Niagara, to a crucial stint in the NBA G-League—provides him with unique credibility when advising players on their professional pathways. In an era where players are focused on their next step, a coach who can speak the language of the pros is invaluable.

The Cornerstone: Jimmy Martelli, The Keeper of the Flame and Bridge to the Future

In his brother, Jimmy, Coach Martelli has an associate head coach who is the ultimate force multiplier, a cornerstone ensuring the entire structure remains stable. Any coaching transition risks the erosion of a program’s intangible identity. At VCU, that identity—a specific brand of relentless defense, communal toughness, and city-wide pride known as “Havoc”—is its most valuable asset. Jimmy Martelli is its living archivist.

*Jimmy Martelli, VCU Associate Head Coach*

For six formative years, from 2017 to 2023, he served as the director of operations under Mike Rhoades. In that role, he was not a bystander but an integral part of the machinery that produced two Atlantic 10 regular-season titles, a tournament championship, and three NCAA Tournament appearances. He understands the daily rhythms, the operational expectations, and the very soul of Ram Nation. He knows what makes a VCU player tick. This is not knowledge that can be learned in a manual; it is absorbed through years of immersion. His presence guarantees that the foundational principles of VCU basketball remain intact, even as the leadership and tactics evolve.

Crucially, Jimmy is not just a link to the past. His recent two-year stint at Penn State showcased his evolution into a dynamic, forward-thinking coach capable of thriving in one of the nation’s toughest conferences. He helped the Nittany Lions set a program record for scoring (79.1 points per game) and fostered a defensive identity that ranked near the top of the Big Ten in steals and forced turnovers. More impressively, he proved himself as an elite recruiter, serving as the lead recruiter for the highest-ranked recruiting class—and the highest-ranked individual recruit, Kayden Mingo—in Penn State history. This demonstrates a critical capacity: the ability to sell a program not named “VCU” to blue-chip talent, a skill that will translate powerfully back in the A-10.

The head coach-assistant coach dynamic is inherently one of professional trust. The Martelli dynamic elevates this to something far more potent: unshakeable personal and philosophical trust. Having literally grown up in the same household, under the tutelage of a legendary A-10 coach, Jimmy and Phil Jr. share a basketball language and a core set of values forged over a lifetime. This eliminates the typical feeling-out period and inherent friction of a new staff. Jimmy can speak with a candidness to his brother that no other assistant could, facilitating smoother, more honest decision-making. In the high-pressure crucible of a first-time head coaching job in a passionate market, this built-in, trusted confidant is an invaluable asset.

The Firebrand: Ryan Daly, The Embodiment of the Underdog Spirit

Completing this strategic trifecta is Ryan Daly, a coach whose personal narrative is a recruiting pitch in itself. If a culture needs an engine of intensity, Daly is that engine. His story is one of perpetual overcoming. As a Philadelphia Catholic League Player of the Year, he was inexplicably overlooked by the city’s prestigious Big 5 programs. This snub became his fuel. He accepted a scholarship at Delaware and exploded onto the scene, becoming the fastest player in the program’s history to score 1,000 points. When he transferred to his family’s ancestral home at Saint Joseph’s, he didn’t just play; he dominated, leading the Big 5 in scoring for two seasons and cementing himself as one of the most prolific scorers in modern Hawks history. Daly doesn’t just preach perseverance; he is a living monument to it.

*Ryan Daly, VCU Assistant Coach and Jadrian Tracey, Senior Guard*

His brief but impactful track record proves he can translate his personal grit into team success. In his single season alongside Martelli at Bryant, he was instrumental in the Bulldogs’ America East championship run, directly helping to develop Earl Timberlake into the conference’s Player of the Year and Barry Evans into the Newcomer of the Year. At UAlbany, he helped engineer a top offense and was credited with recruiting and developing All-Conference players. His nomination as one of Silver Waves Media’s Top 100 Rising Stars was a recognition of this burgeoning reputation as a developer and recruiter.

Daly’s deep, almost poetic ties to the Martelli legacy add another layer of cohesion. His grandfather, Jim Boyle, played for the legendary Jack Ramsay on Hawk Hill and was the head coach at Saint Joseph’s who hired a young Phil Martelli Sr. as an assistant. Daly’s own father, Brian, played for Martelli Sr. Now, he joins the staff of Martelli’s son, closing a multi-generational circle. This shared history creates an environment of profound understanding and shared purpose. Daly’s energy, authenticity, and undeniable credibility make him a formidable recruiter who can connect with players on a visceral level, selling the VCU dream because he has lived a version of it himself.

*Ryan Daly and Philly Sophomore point guard, Ahmad Nowell*

In a sport destabilized by constant change, VCU has chosen not to fight the chaos, but to master it through stability, identity, and trust. VCU joined the A10 in 2012, yet their relative newcomer status, the program has a deep and profound understanding of the A10 culture. By hiring Phil Martelli Jr. and empowering him to bring his brother and Ryan Daly, the Rams have built more than a coaching staff; they have built a familial command structure designed for the modern game. They have invested in a cohesive unit that provides the cultural stability, tactical modernity, and authentic relationships today’s players seek. In the turbulent new world of college athletics, that is not just a smart hire; it is a profound and powerful statement of identity. The Martelli era in Richmond isn’t just beginning; it’s coming home.

In Philadelphia’s BIG 5, College Basketball’s New Reality Bites Deep

November 14, 2025 By delgrecowilson in Uncategorized Tags: basketball, Big 5, College Basketball, ncaa, Philadelphia basketball, sports 1 Comment

PHILADELPHIA, PA – For the legendary Big 5, success is no longer measured in championships, but in survival.

The stained-glass windows of the Palestra, college basketball’s most venerable cathedral, have looked down on decades of Philadelphia basketball lore. They’ve witnessed the intensity of John Chaney stalking the sidelines, the perfection of Saint Joseph’s 2003-04 regular season, and the raw passion of one of sport’s most unique rivalries. For generations, the Philadelphia Big 5 operated within a coherent, predictable universe where tradition mattered, coaches built programs over years, and players became four-year legends on Hawk Hill and North Broad Street.

That world is gone.

The past five years have witnessed what philosopher Thomas Kuhn termed a “paradigm shift”—a revolutionary, non-cumulative break from the old order. The emergence of Name, Image, and Likeness (NIL) compensation and unlimited transfers with immediate eligibility has not merely reformed college basketball; it has created an entirely new ecosystem. The NCAA’s old model of amateurism lies in ruins, dismantled by Justice Brett Kavanaugh’s blistering concurrence in NCAA v. Alston, which declared, “The NCAA is not above the law”.

The question now haunting Philadelphia’s basketball temples is no longer which team will win the city championship, but what constitutes success when the rules of competition have been fundamentally rewritten.

The Shattered Paradigm: Free Agency and Finances

The old paradigm of college athletics was built on stability—the “amateur ideal” where athletes were “student-athletes,” transfers were heavily restricted, and the NCAA maintained absolute control. This framework provided a predictable environment where programs could build through patient development of high school recruits and coaches could construct cultures that lasted decades.

The new paradigm operates with entirely different principles:

Year-Round Free Agency: The transfer portal has created a marketplace of immediate eligibility, where rosters turn over annually
Financial Competition: NIL collectives now determine recruiting outcomes as much as coaching reputations or facilities

Transactional Relationships: Concepts like “loyalty” and “program building” have been redefined in a world where players must be re-recruited each offseason

This violent rupture has created what Kuhn would call “incommensurable” worlds—the old and new systems are so fundamentally different that stakeholders literally “see different things when they look at the same object” . An “offer” from a school once meant an athletic scholarship; today, it represents a complex package of scholarship, NIL money, and branding opportunities.

Philadelphia’s Pain: Three Years in the Wilderness

The human cost of this revolution is nowhere more evident than in the Big 5’s unprecedented three-year NCAA tournament drought. For the first time in the rivalry’s storied history, no Philadelphia team has danced in March for three consecutive seasons—a stark indication of how dramatically the competitive landscape has shifted.

*Joe Mihalich, La Salle Special Assistant to Head Coach*

The following table illustrates the challenging preseason outlook for the Big 5 programs according to recent analyses:

The bleak projections reflect the harsh new reality: in a landscape dominated by programs that can leverage financial resources and transfer portal appeal, most of Philadelphia’s teams are fighting with one hand tied behind their backs.

Villanova’s Blueprint: Competing in the Power 6

Villanova stands alone as the only Big 5 program with reasonable aspirations of national relevance. The Wildcats benefit from competing in what analysts now call the “Power 6”—the six basketball conferences that consistently outperform others in NCAA tournament seeding and wins. The Big East has earned at least five NCAA tournament bids in three of the past five seasons, providing Villanova with multiple pathways to the Dance.

Under first-year coach Kevin Willard, the Wildcats are attempting to leverage their substantial resources—including a robust NIL collective and national brand recognition—to compete in the new paradigm. The program has become a destination for transfers like Bryce Lindsay (James Madison) and Tyler Perkins (Penn), players who can provide immediate production.

Yet even Villanova faces headwinds. The team was picked 7th in the 11-team Big East preseason poll. As one analysis noted, the Wildcats are “relying on players who are stepping up in class, such as Lindsay… or first-year players who have talent but not experience”. In the new paradigm, success requires not just recruiting talent, but constantly rebuilding rosters in an increasingly transactional environment.

Temple’s Storied History Meets Hard New Reality

For Temple, the paradigm shift has been particularly brutal. This is a program with 33 NCAA tournament appearances, 5 Elite Eights, and 2 Final Fours—a legacy built over decades by coaching legends like Chaney, who took the Owls to 17 tournaments in 18 seasons.

That historical success now means little in the new ecosystem. Temple has made just two NCAA appearances in the past 12 seasons, and this year was picked 9th in the 13-team American Athletic Conference. The AAC typically receives only 1-2 NCAA tournament bids per season, creating a brutal competitive environment where even strong conference records may not be enough for at-large consideration.

Coach Adam Fisher acknowledges the rebuilding challenge, noting that last season “things could go wrong… they did” with injuries, suspensions, and departures. In the new paradigm, “rebuilding” no longer means developing freshmen over four years, but aggressively working the transfer portal to replace departing talent—a challenge for programs without the NIL war chests of Power 6 competitors.

Saint Joseph’s: The Middle-Class Squeeze

Saint Joseph’s exemplifies the “middle-class” programs caught between historical success and current realities. The Hawks have 21 NCAA tournament appearances, an Elite Eight, and a Final Four in their history, with legends like Jack Ramsay and Phil Martelli accounting for two-thirds of those tournament trips.

Yet the program has zero NCAA appearances in the past decade, and despite winning 22 games and a second straight Big 5 title last season, home losses to teams like Central Connecticut and Princeton crushed at-large hopes. This season, the Hawks were picked 7th in the 14-team Atlantic 10, another conference that typically receives only 1-2 NCAA bids annually.

The September resignation of Billy Lange created additional instability, though successor Steve Donahue has talent to work with, including La Salle transfer and reigning A-10 Rookie of the Year Deuce Jones. Donahue believes this is “the most athletic team he’s ever coached”, but in the new paradigm, athleticism alone cannot overcome the structural disadvantages facing mid-major programs.

Penn’s Ivy League Transformation

The Quakers represent one of the most fascinating case studies in adaptation. Despite being picked 7th in the 8-team Ivy League, some analysts believe Penn has the best chance among the city’s programs (outside of Villanova) to make noise this season.

The reason? First-year coach Fran McCaffery—the winningest coach in Iowa history—and his ability to leverage the transfer portal, landing former five-star recruit T.J. Power from Virginia. The Quakers also return standout Ethan Roberts (16.8 points per game).

McCaffery’s hiring signals that even Ivy League programs, with their strict academic requirements and no athletic scholarships, must compete aggressively in the new marketplace. As one analysis noted, “If Roberts plays well and Power is healthy and Penn quickly adapts to McCaffery’s style, the Quakers could sneak into the No. 4 spot in the league” and then “anything is possible” in the Ivy League tournament.

La Salle and Drexel: The New Reality’s Hard Edge

For La Salle and Drexel, the new paradigm has created near-insurmountable barriers to national relevance.

La Salle, with its 12 NCAA tournaments, 2 Final Fours, and a National Championship, has played in just one NCAA tournament over the past 34 years. First-year coach Darris Nichols has brought “youthful enthusiasm and renewed energy” to the program, but the Explorers were picked 13th in the 14-team A-10. As one analysis bluntly stated: “It is a really long way to go from being picked one spot from the bottom of the A-10 to winning the conference title”.

Drexel faces similar challenges in the CAA, a one-bid league where the Dragons were projected 10th of 13 teams. The transfer portal has been particularly unkind to Drexel, with standouts like Yame Butler (Butler), Kobe Magee (Florida State), and Cole Hargrove (Providence) all departing for bigger programs—and presumably, bigger paydays. This talent drain from mid-majors to power conferences represents one of the most significant consequences of the new paradigm.

Redefining Success in the Athlete Empowerment Era

In this new world, the criteria for a “good season” must be recalibrated for all but the elite programs:

For Villanova: Success means NCAA tournament appearances and Sweet 16 runs—maintaining status as a national program capable of competing with college basketball’s financial elite
For Temple: Given conference constraints, an NCAA tournament appearance represents a major achievement, requiring either a conference tournament championship or a spectacular regular season
For Saint Joseph’s: Realistic success means NIT victories and consistent competitiveness in the A-10, with NCAA appearances representing extraordinary rather than expected outcomes
For Penn: An NIT appearance would signal remarkable progress, particularly given their preseason projection, and would validate their aggressive adaptation to the new landscape
For La Salle and Drexel: Simply reaching the NIT would represent significant achievement, indicating program momentum in an era where mid-majors struggle to retain talent

The tectonic plates of college sports have shifted, and Philadelphia basketball sits directly on the fault line. The Palestra still stands, but the games played within its hallowed halls are governed by new rules— both written and unwritten. The paradigm has shifted, and in this new world, survival itself constitutes a form of victory.

College Athletics’ Revolution: How a Paradigm Shift Is Redefining the Game

November 12, 2025 By delgrecowilson in Uncategorized Tags: Big 5, College Basketball, College football, football, Grassroots Basketball, history, ncaa, Philadelphia basketball, sports 1 Comment

PHILADELPHIA, PA – The tectonic plates of college sports have shifted, and the landscape will never be the same.

For decades, the world of college athletics operated as a coherent, predictable universe. It was a system where the term “student-athlete” was sacrosanct, amateurism was the guiding creed, and the National Collegiate Athletic Association (NCAA) was the unquestioned governing authority. This model, however, has not merely evolved. It has been violently upended. The past five years have witnessed what the philosopher of science Thomas Kuhn would term a “paradigm shift”—a revolutionary, non-cumulative break from the old order, driven by legal challenges that shattered the NCAA’s foundational principles.

*Temple alum and former NBA player, Marc Jackson announcing the La Salle vs Temple matchup*

The emergence of name, image, and likeness (NIL) compensation and unlimited transfers with immediate eligibility has not reformed the system; it has created a new one, fundamentally altering the nature of college sports, especially football and men’s and women’s basketball.

The Kuhn Framework: How Revolutions Unfold

To understand what is happening in college sports, one must first understand Kuhn’s theory of scientific revolutions. In his seminal 1962 work, The Structure of Scientific Revolutions, Kuhn argued that scientific progress is not a linear, cumulative process. Instead, it occurs through violent ruptures he called “paradigm shifts”.

A paradigm is a framework of beliefs, values, and techniques shared by a community. For a time, it provides model problems and solutions in a process Kuhn labeled “normal science.”

But eventually, anomalies—observations the prevailing paradigm cannot explain—accumulate, leading to a period of crisis. This crisis deepens until the old paradigm is overthrown and replaced by a new, incompatible one. The new paradigm is “incommensurable” with the old; they are so different that proponents of each see the world differently, use different definitions, and fundamentally talk past one another. This is not a change in degree, but in kind. It is a gestalt switch, where a drawing that was once seen as a duck is now seen as a rabbit, and it is impossible to see both at once.

The Age of ‘Normal Science’ in College Athletics

For the better part of a century, college athletics existed in a prolonged state of Kuhn’s “normal science.” The dominant paradigm was the “amateur ideal.” Its core tenets were simple and universally accepted within the industry:

*Camden resident and Big 5 fan, Hunner Cotton*

No Pay-for-Play: Athletes were “amateurs” who could not be compensated for their athletic performance beyond the cost of attendance

Limited Mobility: Transfers were heavily restricted, often requiring athletes to sit out a year of competition, thereby discouraging movement

Institutional Control: The NCAA and its member institutions held absolute power to set and enforce the rules

This paradigm was not merely a set of rules; it was a worldview. It defined the very product. As Kuhn might have observed, it told everyone in the system—administrators, coaches, athletes, and fans—how to think and behave. It provided a stable, predictable environment where seasons unfolded with rosters fans could recognize from year to year, and where the NCAA’s authority was as assumed as the rules of gravity.

Accumulating Anomalies and the Onset of Crisis

The facade of this stable world began to crack under the weight of mounting anomalies. The commercial reality of college sports—the billion-dollar television contracts, massive coaching salaries, and lavish facilities—increasingly clashed with the amateur ideology.

*Joe Mihalich, Special Assistant to the Head Coach at La Salle University*

The sight of athletes, particularly in revenue-generating football and basketball, generating immense wealth without sharing in it became an undeniable contradiction.

This set the stage for a crisis, triggered by a series of legal challenges that acted as Kuhn’s “extraordinary research”. The courts became the laboratory where the old paradigm was tested and found wanting.

The Alston Decision: The pivotal blow came in 2021 from the U.S. Supreme Court in NCAA v. Alston. While the case specifically dealt with education-related benefits, Justice Neil Gorsuch’s majority opinion unequivocally declined to grant the NCAA “immunity from the normal operation of the antitrust laws”.

Justice Kavanaugh’s Concurrence: The true harbinger of revolution was Justice Brett Kavanaugh’s blistering concurrence. He called the ruling a necessary “course correction” and laid bare the anomaly at the system’s core: “Nowhere else in America can businesses get away with agreeing not to pay their workers a fair market rate on the theory that their product is defined by not paying their workers a fair market rate,” he wrote. “The NCAA is not above the law”.

This judicial dismantling of the NCAA’s legal shield created a state of deep crisis. The old paradigm was no longer tenable, and the search for a new one began.

The Revolution Unleashed: A New World Order

The collapse of the old model under legal pressure has rapidly given way to a new paradigm, characterized by two revolutionary changes:

Name, Image, and Likeness (NIL): Since 2021, athletes have been allowed to profit from their fame through endorsements, appearances, and social media promotions. This was the death knell for pure amateurism.

Unlimited Transfers with Immediate Eligibility: Following relentless antitrust lawsuits from state attorneys general and the U.S. Department of Justice, the NCAA’s transfer restrictions have been eviscerated.

Athletes can now enter the transfer portal multiple times and play immediately at their new school, creating a system of year-round free agency. 

The following table contrasts the core elements of the old and new paradigms in college athletics:

This new system is not merely an adjustment. It is a fundamental redefinition of what college sports are.

Living in Incommensurable Worlds

The chasm between the old and new paradigms is so vast that they are, in Kuhn’s terms, incommensurable. Stakeholders are effectively living in different realities.

Different Standards: Concepts like “loyalty” and “team-building” now have entirely different meanings. A coach bemoaning a player’s lack of loyalty, based on the old standard of a four-year commitment, cannot communicate with a player operating in a new world where loyalty must be re-earned by the program year after year through NIL offers and playing time

Different Worlds: Coaches now navigate a “transactional culture”. As one soccer coach lamented regarding new roster limits, the focus is on “hit[ting] on virtually all of the 5-6 commits each year,” turning recruiting from an art of potential into a science of immediate ROI . Meanwhile, athletes see themselves not just as students, but as entrepreneurs managing their own brands.

Communication Breakdown: The same words mean different things. An “offer” from a school once meant an athletic scholarship. Now, it is a complex package of scholarship, NIL money from a collective, and potential branding opportunities. When administrators, coaches, athletes, and fans use the term “college sports,” they are, quite literally, talking about different things. 

The View from the Palestra: A Case Study in Revolution

The human cost of this revolution is etched into the history of Philadelphia’s Big 5. For more than six decades, the rivalry between LaSalle, Pennsylvania, St. Joseph’s, Temple, and Villanova was a unique institution in college basketball, a frenetic and beloved intracity competition housed in the musty, hallowed halls of the Palestra.

Big 5 basketball as it existed for generations is dead.

The paradigm shift has turned its teams into annual collections of mercenaries. This year’s rosters at Temple, Villanova, and La Salle are not built through years of patient development and freshman recruiting classes. They are assembled through the transfer portal, featuring 12 to 15 new players who are, in effect, paid free agents. The continuity that allowed for deep, city-wide narratives and enduring player legacies has been shattered. The old-timers who cherish the traditions of the Palestra and the new-age fans who track transfer portal rankings now inhabit incommensurable worlds, looking at the same court but seeing entirely different games.

The Uncharted Future

Where this new paradigm will ultimately lead is still uncertain. The revolution has created winners and losers, bestowing newfound wealth and freedom on some athletes while creating instability and uncertainty for others. The core challenge of this nascent paradigm is its sheer chaos—a lack of uniform regulation, concerns over the exploitation of young athletes, and the erosion of any semblance of a level playing field.

Thomas Kuhn taught us that paradigm shifts are not about progress in a moral sense, but about the replacement of one worldview with another. The old paradigm of amateurism is gone, discredited by the courts and abandoned by the culture. The new paradigm of athlete empowerment and free agency is still crystallizing, its final shape unknown. The revolution is complete. The incommensurable has arrived. The games will continue, but they will never be the same.

I miss Micheal Brooks, John Pinone, Mo Martin, Rodney Blake, Howie Evans, Lionel Simmons, Mark Macon, Tim Perry, Mike Vreeswyk, Jameer Nelson, Rap Curry, Bernard Bunt, Jerome Allen, Matt Maloney and Rashid Bey on the court.

I miss John Chaney, Fran Dunphy, Bruiser Flint, Phil Martelli, John Giannini and Rollie Massimino on the sidelines.

Naaaaah… I can’t lie… I don’t miss Rollie.

In a Shifting Basketball Landscape, Phil Martelli’s “Philadelphia Coaching Academy” Partners with Black Cager Fall Classic to Reclaim the Art of Coaching

October 6, 2025 By delgrecowilson in Uncategorized Tags: AAU Basketball, basketball, Big 5, Black Cager Scouting Service, College Basketball, education, Grassroots Basketball, Philadelphia basketball, sports, writing Leave a comment

PHILADELPHIA — In an era defined by the seismic influence of Name, Image and Likeness (NIL) advisors, sports agents, and the directors of national basketball academies, a new initiative is aiming to return the focus of youth basketball to its foundational element: teaching the game.

The Philly Coaching Academy, a venture from P and J Enterprises founded by former Saint Joseph’s University and former Michigan associate head coach Phil Martelli, has been named an official sponsor of the upcoming Black Cager Fall Classic. The partnership signals a concerted effort to address a growing void in the development of basketball coaches at the grassroots level.

The announcement comes amid what many insiders describe as a paradigm shift in youth and scholastic basketball. The insertion of substantial student-athlete compensation has fundamentally altered the player development process, creating an ecosystem where financially motivated “handlers” and the allure of national programs often overshadow the core mission of instruction and mentorship. Consequently, less time, energy, and resources are being devoted to cultivating the next generation of skilled coaches.

“In today’s environment, the term ‘coach’ can be diluted. A true coach is a person who trains, instructs, and guides a team to improve their skills and performance, with winning as a byproduct of that process,” said Martelli, a Hall of Fame inductee of the Philadelphia Big 5 and one of the most respected figures in the sport. “We are determined to identify and develop good, ethical, and effective youth and scholastic coaches who embody that definition.”

To that end, the Philadelphia Coaching Academy has been created specifically for coaches operating at the CYO, middle school, recreational, and travel team levels. The academy’s goal is to equip these coaches with the tools to plan and execute efficient, effective practices. The curriculum will be delivered through four standalone sessions, each featuring on-court demonstrations of drills presented by Martelli and other prominent high school coaches.

Delgreco Wilson, founder of Black Cager Sports, expressed strong support for the partnership, drawing from his long-standing observation of Martelli’s career.

“I’ve been fortunate to witness Martelli’s entire coaching journey. More than any other coach I’ve encountered, Martelli has been an open book. His practices were always accessible,” Wilson said. “He is the right guy to teach young Philly men and women how to be professional youth and scholastic basketball coaches.”

As part of the sponsorship, a coach from every high school participating in the Black Cager Fall Classic will be invited to a exclusive Zoom webinar with Martelli. Furthermore, the head coach of two participating Fall Classic teams will receive full certificates to attend a session of the Philadelphia Coaching Academy.

Wilson emphasized the critical timing of this initiative, stating, “Martelli is absolutely the right guy, and this is definitely the right time to focus on actually teaching and coaching the game of basketball. We’ve seen the business side expand rapidly; now it’s time to reinvest in the craft of coaching itself.”

The collaboration between the Philadelphia Coaching Academy and the Black Cager Fall Classic represents a significant step toward reinforcing the instructional backbone of the sport, ensuring that the coaches guiding young athletes are as developed and dedicated as the players they mentor.

About the Philadelphia Coaching Academy:
Founded by Phil Martelli through P and J Enterprises, the Philadelphia Coaching Academy is dedicated to the education and development of basketball coaches at the youth and scholastic levels. Through a series of intensive, practical sessions, the academy provides coaches with the fundamental principles of practice planning, skill development, and team instruction.

About the Black Cager Fall Classic:
The Black Cager Fall Classic is a premier showcase event presented by Black Cager Sports, featuring top high school basketball talent from the Philadelphia region and beyond. It serves as a critical platform for player exposure and development at the onset of the school year.

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Media Contact:
Delgreco Wilson
Managing Editor, Black Cager Sports
blackcager@gmail.com

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