PHILADELPHIA, PA – Temple University’s recent hiring of K.C. Keeler as head football coach has raised eyebrows, especially when juxtaposed with the bold moves by Norfolk State University and Delaware State University. Both HBCUs have decided to roll the dice, following the Jackson State blueprint and hiring high-profile former NFL stars to lead their programs. The contrast is striking, and it raises questions about the strategic decisions underpinning each hire. Is Temple’s choice a calculated move grounded in a traditional approach to developing college football programs, or is it an exercise in playing it safe in the NIL/transfer portal era when bold action is sorely needed? Let’s talk about this shit.

Temple Football: A Program in the Abyss

Let’s not mince words: Temple football is ASS! Over the past five seasons, the Owls have compiled a dismal 13-42 record. In an era dominated by NIL deals and the transfer portal, the Owls are woefully unequipped to compete. So much so, that on November 18, 2024, Inquirer Columnist Marcus Hayes argued that the Temple football “program probably needs to go away.” Quarterbacks at other programs are pocketing millions, while Temple’s head coaching position doesn’t even come close to matching that level of compensation. Add to this the widespread perception of an unsafe campus in North Philadelphia—a reality punctuated by frequent reports of murders, armed robberies, and home invasions involving students—and you’ve got a program fighting a gunfight with a butterknife.

The Owls’ attendance woes at Lincoln Financial Field underscore their plight. While the Eagles sell out every game with an average attendance of nearly 70,000, Temple struggles to draw even 14,000 fans on Saturdays. To put it bluntly, they can’t give away tickets. Nobody is paying hard earned money to watch Temple struggle against Coastal Carolina and North Texas.

Recognizing these challenges, on November 26, 2024, Black Cager Sports publicly called for Temple to consider hiring a high-profile former Eagle, like Brian Dawkins or Jason Kelce, to rejuvenate the program. The logic was simple: inject star power, attract media attention, and leverage NFL prestige to appeal to recruits and reignite fan interest. Philadelphia is, after all, a football town, albeit one where the Eagles monopolize the energy. A beloved former Eagle at the helm could have been the spark Temple football desperately needed.

Norfolk State and Delaware State: The Prime Effect

While Temple opted for tradition with Keeler, Norfolk State and Delaware State have embraced the Coach Prime model. On December 2, 2024, Norfolk State introduced Mike Vick as its new head coach in a press conference that felt more like a star-studded gala. With Allen Iverson and Bruce Smith in attendance, the hire radiated cultural significance and media magnetism.

Similarly, Delaware State is finalizing a deal with DeSean Jackson. Like Vick, Jackson brings NFL pedigree, charisma, and name recognition to the table. Both hires reflect a growing trend among HBCUs: leveraging the cultural capital of NFL stardom to transform their football programs. It’s a strategy pioneered by Deion Sanders at Jackson State and now being tested at Norfolk State and Delaware State.

These moves are not without risk. Neither Vick nor Jackson has extensive coaching experience. But as Sanders demonstrated at Jackson State and now at Colorado, NFL stardom is a currency that resonates deeply with recruits. It’s not just about X’s and O’s; it’s about access, visibility, and credibility. Recruits see an opportunity to learn from and be mentored by someone who has reached the pinnacle of football success.

Temple’s Safe Play: K.C. Keeler

On December 1, 2024, Temple announced the hiring of K.C. Keeler, a seasoned coach with a proven track record. Keeler boasts national championships at Delaware and Sam Houston State, along with a history of consistent postseason appearances. His credentials are impeccable, and on paper, he’s an excellent hire.

But here’s the rub: credentials alone won’t solve Temple’s myriad challenges. The Owls don’t just need a competent coach; they need a savior. Someone who can galvanize a fractured fanbase, attract top-tier recruits, and restore relevance to a program that has become an afterthought in its own city.

Can Keeler convince top prospects to live, learn and practice on North Broad Street? Will he be able to lure impact transfers from the portal to Norf Philly? What’s his pitch?

Keeler is a traditional choice, a steady hand on the tiller. But steady doesn’t sell tickets, and it doesn’t land four-star recruits. In the NIL era, Temple needs more than competence; it needs charisma and cachet.

Kelce, Dawkins, Vick and Jackson ooze that shit… Each and every one of them is DAT DUDE…

The Quasi-Experiment

With Temple taking the traditional route and Norfolk State and Delaware State betting on NFL stardom, we have a real-time quasi-experiment unfolding. Which approach will prove more effective in revitalizing struggling football programs? While it’s too early to draw conclusions, the early indicators are telling.

Temple’s choice reflects a belief in stability and experience. Norfolk State and Delaware State, on the other hand, are banking on the transformative power of star power. The latter approach may be riskier, but it’s also far more aligned with the realities of modern college football.

The Case for Bold Action

Temple’s decision to go with Keeler feels like a missed opportunity. In a city that bleeds green for the Eagles, hiring a beloved former player like Brian Dawkins or Jason Kelce could have electrified the program. The media buzz alone would have been invaluable for a university grappling with declining enrollment and waning athletic fortunes.

Dawkins and Kelce are not just football legends; they are cultural icons in Philadelphia. Their presence on the sidelines would have lent instant credibility to the program and created a recruiting pitch unlike any other. Imagine a high school player being recruited by a Hall of Famer or a Super Bowl champion. That’s the kind of edge Temple needs.

Conclusion

As Norfolk State and Delaware State forge ahead with their high-profile hires, Temple’s choice of K.C. Keeler stands as a stark contrast. Time will tell which approach yields better results, but one thing is clear: Temple’s football program is in dire need of a spark. Whether Keeler can provide it remains to be seen. For now, the Owls remain in the abyss, and the question lingers: What could have been if Temple had dared to dream bigger?