RICHMOND, VA – In the echoing concourses of the Stuart Siegel Center in Richmond, Va., a near-capacity crowd roared for the home team, Virginia Commonwealth University. The spectacle was modern college basketball: a hyped-up student section, a relentless pace, and a Rams program that has become a national brand. Yet, for those with a discerning eye for the game’s deeper currents, the most compelling story was not on the court, but on the sidelines. It was, improbably, a story of Philadelphia. As Coppin State battled VCU, six men with the City of Brotherly Love etched into their sporting DNA patrolled the hardwood—a poignant testament to both the enduring export of Philly hoops intellect and a glaring institutional failure back home.
Phil Martelli, Jr., VCU Head Coach
A City’s Storied Legacy, A Modern Exodus
Philadelphia has long considered itself, and rightfully so, a center of the basketball universe. From the pioneering Tarzan Cooper to the sharp shooting Paul Arizin, the monumental Wilt Chamberlain, the poetic Earl “The Pearl” Monroe, the relentless Lionel Simmons, the prolific Kobe Bryant and the current phenom Jalen Duren, the city’s pipeline of talent is the stuff of legend. Yet, this rich history has rarely translated to a southern collegiate migration, with a few notable exceptions like Gene Banks (Duke) and Rasheed Wallace (North Carolina). Philadelphians, it seems, often make their mark elsewhere. Tragically, this now includes their coaches, while the college game in their own city languishes.
Larry Stewart, Coppin State Head Coach
The Palestra’s Fading Echo
The streamers that once rained down after the first basket at the Palestra feel like a relic from a different century. The Big 5, that once-sacred round-robin, is a shadow of its former self, with programs struggling to fill arenas and recapture the city’s imagination. The intense passion that once defined the college game here has largely decamped to the overheated gyms of the Catholic and Public Leagues, where high school basketball now serves as the true keeper of the flame. Yet, despite this local decline, Philadelphia continues to produce a long line of coaches who understand the game’s grit and nuance.
Ryan Daly, VCU Assistant Coach
The Sidelines of Richmond: A Who’s Who of Philly Hoops
And so, we found them in Richmond. Coppin State was led by Head Coach Larry Stewart, a product of the Philadelphia Public League’s Dobbins High, who carried that Philly swagger to become an NBA player and a Coppin legend. His bench included his brother, Stephen Stewart, another Public League alum, and Terquin Mott, who began his collegiate career in the Big 5 at La Salle. Across the floor, VCU’s staff was equally Philadelphian. Head Coach Phil Martelli, Jr., and his brother, Jimmy, literally grew up in a locker room at St. Joseph’s, weaned on the parochial intensity their father, Phil Sr., embodied for decades. Completing this brotherhood was Ryan Daly, whose grandfather and father built their own legacies within the city’s Catholic League and on Hawk Hill. The connection even extended to the court, where three Philly kids—Coppin’s Baasil Saunders and Nelson Lamizana, and VCU’s Ahmad Nowell—saw action, proving the city-to-Richmond pipeline remains open for players, too.
Stephen Stewart, Coppin State Assistant Coach
A Lopsided Score, A Resonant Symbol
The final score—a 101-58 VCU rout—was not competitive. But the result was almost irrelevant to the night’s deeper narrative. For one night, the Yankees had taken full control of the basketball world in the former capital of the Confederacy. Here was a collective basketball IQ, forged on Philly’s blacktop and in its legendary leagues, being deployed over 250 miles from City Hall. The irony is as thick as a winter coat in February: these men, steeped in the very culture that could revitalize the city’s moribund Division I programs, are plying their trade anywhere but there.
Jimmy Martelli, VCU Assistant
The Case for a Homecoming: Tradition as a Strategic Asset
The case for their return is not one of mere nostalgia; it is a strategic imperative. Philadelphia is a unique town for collegiate athletics. The six programs, with the possible exception of Villanova, are not in a position financially to compete with Power 4 schools in the bidding wars of the NIL and transfer portal era. They cannot simply buy talent. They have to sell something else to prospects and their families: an identity, a legacy, a home. That something else must be the tradition of Philadelphia basketball and the lifelong love and support of its fiercely passionate community—a love that was on full display, of all places, in Richmond, Virginia.
Terquin Mott, VCU Assistant
The six Division I programs in Philadelphia have lost their connection to the lifeblood of the city’s basketball ecosystem. Who better to rebuild the walls than those who know the foundation? Who better to recruit the next Jalen Duren or Lionel Simmons than a Larry Stewart, who walked the same path from the Public League to professional glory? Who better to instill a forgotten identity than a Martelli, whose name is synonymous with Philadelphia basketball resilience? Or a Ryan Daly, whose family tree is rooted in its very soil? These coaches wouldn’t just be drawing up plays; they would be selling a birthright, something no other program can offer a young recruit from Philadelphia.
Baasil Saunders, Coppin State guard
An Indictment and a Path Forward
The exodus of this coaching talent is a quiet indictment of the city’s athletic departments. It reveals a failure to recognize that the solution to reclaiming Philadelphia’s college basketball soul may not be in a flashy, out-of-town hire, but in embracing the proven, passionate individuals it has already produced. The passion was in Richmond last night. The knowledge was on those sidelines. The players who could be the cornerstones of a local revival are already here, playing in those packed high school gyms. It’s time for Philadelphia’s programs to look south, to look within, and finally bring that Philly fight back home where it belongs.
RICHMOND, VA – The tectonic plates of college athletics have shifted irrevocably, creating a landscape that is both exhilarating and unnerving. The confluence of name, image and likeness (NIL) compensation and the transfer portal has ushered in a form of rampant, year-round free agency, where roster-building is a high-stakes puzzle and the very concept of player loyalty is being tested. In this volatile new world, a program’s success is no longer just about the X’s and O’s on the whiteboard; it’s about constructing a culture so compelling, a vision so clear, and relationships so authentic that players choose to stay and build within it, rather than simply pass through. Many, like Philadelphia’s six Division 1 college basketball programs, have struggled to adapt.
Phil Martelli, Jr., VCU Head Coach
The proud tradition of Philadelphia’s Big 5, once a vibrant tapestry of city-wide basketball passion, is being systematically unraveled by the harsh realities of the modern NCAA. In this new era, defined by the transfer portal’s relentless churn and the financial allure of Name, Image and Likeness deals, the foundational pillars of local recruiting and program continuity have crumbled. The result is a stark and unprecedented decline: for the first time in the consortium’s storied history, no Big 5 program has danced in the NCAA tournament for three consecutive years. These schools, from Saint Joseph’s to Temple, are now caught in a debilitating cycle, struggling to retain burgeoning talent while finding themselves outgunned in the bidding wars for the transfers who could save them. The very model that built these giants of the mid-major world has become a relic, leaving them to fight a existential battle on a playing field tilted decisively against them.
It is against this backdrop of existential change that Virginia Commonwealth University’s hiring of Philly born and bred, Phil Martelli Jr., as its head men’s basketball coach must be viewed. This was not merely a search for a tactician; it was a search for an architect for a new era. In Martelli, and in his strategic assembly of a staff featuring his brother Jimmy and rising star Ryan Daly, VCU has not just found a leader. Drawing from the pool of young Philadelphia coaching talent, it has established a coherent, persuasive, and uniquely qualified command structure designed to thrive amid the chaos. These young men were literally born and raised in the A10. This hire represents a potent blueprint for sustainable success in modern college basketball: a fusion of deep-rooted cultural understanding, proven program-building, and unbreakable personal trust.
Navigating the New Frontier: Culture as the Ultimate Competitive Edge
The transfer portal giveth, and the transfer portal taketh away. In an age where a star player can be lured away by a more lucrative NIL collective at a moment’s notice, the intrinsic value of a program—its identity, its sense of family, its proven path to development—has never been more critical. This is the very heart of VCU’s bet on Phil Martelli Jr.
He is not a mercenary coach; he is a native son of the Atlantic 10. He understands that at a program like VCU, you cannot simply outspend the power conferences. You must out-care, out-develop, and out-connect. His life’s work, from his playing days on the storied courts of St. Joseph’s to engineering a historic turnaround at Bryant, has been about fostering deep, authentic relationships. In the “NIL and free agency” era, this is not a soft skill; it is a strategic imperative. Players today are not just athletes; they are partners and stakeholders in the program’s journey. Martelli’s genuine, grounded approach is precisely the antidote to the transactional nature that threatens to consume the sport.
As VCU Vice President and Director of Athletics Ed McLaughlin stated, Martelli has “clearly lived his entire life amid college basketball legends but has made his own path and paid his dues through hard work, good character and a devotion to developing young men into the best versions of themselves through sport.” This focus on holistic development, on building men rather than just players, is the cornerstone of a culture that can withstand the siren calls of the open market.
The Visionary: Phil Martelli Jr., A10 Native and Modern Program-Builder
Phil Martelli Jr. is the perfect synthesis of old-school values and new-school methodology. His upbringing as the son of a St. Joseph’s coaching legend provided him with an innate, cradle-to-present understanding of the A-10’s competitive soul. He didn’t just study the conference; he was raised on its sidelines, absorbing its rhythms and rivalries. As a player, he was a co-captain on the 2002-03 St. Joseph’s team alongside Jameer Nelson and Delonte West, experiencing the pinnacle of A-10 success and NCAA Tournament glory. He knows the recruiting battles in Philadelphia and the DMV, the grind of the conference schedule, and the specific breed of tough, intelligent player who thrives in this environment.
But his record at Bryant proves he is no traditionalist clinging to the past. He is a self-made architect of success. Arriving as an assistant in 2018, he was a key engineer in the Bulldogs’ first Division I NCAA Tournament berth in 2022. When handed the reins as head coach, he didn’t just maintain success; he elevated it, leading Bryant to both the America East regular season and tournament championships in 2025, earning an NCAA Tournament bid and securing a second straight 20-win campaign. For this, he was deservedly named the 2025 America East Conference and NABC Mid-Atlantic Coach of the Year.
His teams won with a dynamic, modern, up-tempo offensive system that ranked third and sixth, respectively, in the country in adjusted tempo. His 2024-25 squad averaged a blistering 81.8 points per game. This style is a powerful recruiting and retention tool in itself, offering the kind of exciting, pro-friendly basketball that attracts and motivates today’s players. Furthermore, his well-rounded apprenticeship—from being the youngest full-time assistant in Division I at 22, to an NCAA Tournament appearance at Niagara, to a crucial stint in the NBA G-League—provides him with unique credibility when advising players on their professional pathways. In an era where players are focused on their next step, a coach who can speak the language of the pros is invaluable.
The Cornerstone: Jimmy Martelli, The Keeper of the Flame and Bridge to the Future
In his brother, Jimmy, Coach Martelli has an associate head coach who is the ultimate force multiplier, a cornerstone ensuring the entire structure remains stable. Any coaching transition risks the erosion of a program’s intangible identity. At VCU, that identity—a specific brand of relentless defense, communal toughness, and city-wide pride known as “Havoc”—is its most valuable asset. Jimmy Martelli is its living archivist.
Jimmy Martelli, VCU Associate Head Coach
For six formative years, from 2017 to 2023, he served as the director of operations under Mike Rhoades. In that role, he was not a bystander but an integral part of the machinery that produced two Atlantic 10 regular-season titles, a tournament championship, and three NCAA Tournament appearances. He understands the daily rhythms, the operational expectations, and the very soul of Ram Nation. He knows what makes a VCU player tick. This is not knowledge that can be learned in a manual; it is absorbed through years of immersion. His presence guarantees that the foundational principles of VCU basketball remain intact, even as the leadership and tactics evolve.
Crucially, Jimmy is not just a link to the past. His recent two-year stint at Penn State showcased his evolution into a dynamic, forward-thinking coach capable of thriving in one of the nation’s toughest conferences. He helped the Nittany Lions set a program record for scoring (79.1 points per game) and fostered a defensive identity that ranked near the top of the Big Ten in steals and forced turnovers. More impressively, he proved himself as an elite recruiter, serving as the lead recruiter for the highest-ranked recruiting class—and the highest-ranked individual recruit, Kayden Mingo—in Penn State history. This demonstrates a critical capacity: the ability to sell a program not named “VCU” to blue-chip talent, a skill that will translate powerfully back in the A-10.
The head coach-assistant coach dynamic is inherently one of professional trust. The Martelli dynamic elevates this to something far more potent: unshakeable personal and philosophical trust. Having literally grown up in the same household, under the tutelage of a legendary A-10 coach, Jimmy and Phil Jr. share a basketball language and a core set of values forged over a lifetime. This eliminates the typical feeling-out period and inherent friction of a new staff. Jimmy can speak with a candidness to his brother that no other assistant could, facilitating smoother, more honest decision-making. In the high-pressure crucible of a first-time head coaching job in a passionate market, this built-in, trusted confidant is an invaluable asset.
The Firebrand: Ryan Daly, The Embodiment of the Underdog Spirit
Completing this strategic trifecta is Ryan Daly, a coach whose personal narrative is a recruiting pitch in itself. If a culture needs an engine of intensity, Daly is that engine. His story is one of perpetual overcoming. As a Philadelphia Catholic League Player of the Year, he was inexplicably overlooked by the city’s prestigious Big 5 programs. This snub became his fuel. He accepted a scholarship at Delaware and exploded onto the scene, becoming the fastest player in the program’s history to score 1,000 points. When he transferred to his family’s ancestral home at Saint Joseph’s, he didn’t just play; he dominated, leading the Big 5 in scoring for two seasons and cementing himself as one of the most prolific scorers in modern Hawks history. Daly doesn’t just preach perseverance; he is a living monument to it.
Ryan Daly, VCU Assistant Coach and Jadrian Tracey, Senior Guard
His brief but impactful track record proves he can translate his personal grit into team success. In his single season alongside Martelli at Bryant, he was instrumental in the Bulldogs’ America East championship run, directly helping to develop Earl Timberlake into the conference’s Player of the Year and Barry Evans into the Newcomer of the Year. At UAlbany, he helped engineer a top offense and was credited with recruiting and developing All-Conference players. His nomination as one of Silver Waves Media’s Top 100 Rising Stars was a recognition of this burgeoning reputation as a developer and recruiter.
Daly’s deep, almost poetic ties to the Martelli legacy add another layer of cohesion. His grandfather, Jim Boyle, played for the legendary Jack Ramsay on Hawk Hill and was the head coach at Saint Joseph’s who hired a young Phil Martelli Sr. as an assistant. Daly’s own father, Brian, played for Martelli Sr. Now, he joins the staff of Martelli’s son, closing a multi-generational circle. This shared history creates an environment of profound understanding and shared purpose. Daly’s energy, authenticity, and undeniable credibility make him a formidable recruiter who can connect with players on a visceral level, selling the VCU dream because he has lived a version of it himself.
Ryan Daly and Philly Sophomore point guard, Ahmad Nowell
In a sport destabilized by constant change, VCU has chosen not to fight the chaos, but to master it through stability, identity, and trust. VCU joined the A10 in 2012, yet their relative newcomer status, the program has a deep and profound understanding of the A10 culture. By hiring Phil Martelli Jr. and empowering him to bring his brother and Ryan Daly, the Rams have built more than a coaching staff; they have built a familial command structure designed for the modern game. They have invested in a cohesive unit that provides the cultural stability, tactical modernity, and authentic relationships today’s players seek. In the turbulent new world of college athletics, that is not just a smart hire; it is a profound and powerful statement of identity. The Martelli era in Richmond isn’t just beginning; it’s coming home.
The Black Cager 