PHILADELPHIA, Pennsylvania, January 4, 2023 — SUREATHLETE announced NIL partnerships with that men’s college basketball players Hysier Miller (Temple), AJ Hoggard (Michigan State) and Derek Simpson (Rutgers). All three players will be championing SURATHLETE’s Prism® Portrait. The Prism® Portrait reveals comprehensive insights into nearly every aspect of an athlete or coach’s Emotional, Relational and Team Intelligence (ERT-i™). This highly relevant and transformative data provides coaches, athletic directors and other administrators with critical information that impacts personal and professional performance, productivity and success.

“The Prism® Portrait describes how athletes present themselves and how others might perceive them. It gives coaches insight into how athletes present themselves under stress, how they process information and how the manage conflict. Prism® Portraits help coaches and players use people analytics to navigate the highly competitive collegiate sports landscape,” according to Sean Flynn, CEO of SUREATHLETE. “As a proud supporter of scholastic and collegiate sports, I am pleased to associate with these proven, dedicated and professional young men.”

“The relationship I am building with SUREATHLETE is very similar to how they do business on campuses across the country,” said Miller. “It’s very personal, impactful, and important. I couldn’t ask for a better company to represent than SUREAHLETE.”
The student-athletes will also participate in projects as researchers refine and enhance SURATHLETE’s products and services that drive better outcomes throughout the entire talent lifecycle – from recruiting, roster management and player development to gam coaching. “These highly intelligent young men have provided us with valuable insight and will continue to help us understand the value of a relationship with college athletic programs,” said Neal.

According to Hoggard, “I’m happy to have partnered with such an innovative company. As a point guard, understanding what motivates my teammates and how they perform under stress is crucial. SUREATHLETE helps me be a better team leader.”

About Hysier Miller
Hysier Miller took over as the starting point guard midway through his freshman season. He is now entrenched as the floor general for Aaron McKie’s Owl. In high school, he was named 2021 PA AAAA State Player of the Year, averaging 18.4 points, 10 rebounds, 6.4 assists & 2.9 steals. Miller recorded two triple-doubles in 2020-21, including a 30-point, 12-rebound and 10-assist outing in an overtime loss to league champion, Archbishop Wood

About AJ Hoggard
AJ Hoggard, a junior, is the starting point guard for Michigan State. As a sophomore, he appeared in all 36 games, starting eight times. Hoggard started eight of the final 13 games of the season and finished the season averaging 7.0 points, 2.3 rebounds. He led the team with 4.8 assists per game while playing 20.3 minutes and ranked fourth in the Big Ten in assists per game. Hoggard played at Archbishop Carroll in Philadelphia for two years before transferring to Huntington Prep for his junior and senior years. He was ranked No. 71 nationally by 247Sports.com and No. 13 among all point guards.

About Derek Simpson
Derek Simpson is a freshman point guard for Rutgers. He has made several starts in his rookie campaign. In high school, Simpson averaged a team-high 20.6 points-per-game and 4.9 assists-per-game for Lenape High School also making the most three-pointers on his team. Simpson was recognized with several accolades in his home state of New Jersey and Burlington County after his stellar performance last season. He was a member of the All-State Third Team, the 2021 Burlington County All-County Team and was named the 2021 Burlington County Player of the Year.

About SUREATHLETE
SUREATHLETE, a division of the SUREPEOPLE Corporation, headquartered in Rosemont, IL, synthesizes three critical data sets – who people are, how people think/feel and how people behave/perform – to derive predictive insights and deliver prescriptive actions for every leader, team and mission-critical player and coach in your program. SUREATHLETE utilizes Prism Psychometrics to understand how each player and coach in your program is uniquely wired by measuring 54 key traits and attributes across Personality & Personality Under Pressure; Processing; Decision Making; Motivation; Conflict Management; and, Fundamental Needs. Prism provides talent with the richest, most nuanced psychometric portrait for increasing self-awareness, understanding strengths & blind spots and guiding personal & professional growth.

MEDIA CONTACT: 
Sean Flynn – Sean@surepeople.com