Baltimore, MD – July 19, 2023 – In recent years, women’s college basketball has witnessed a remarkable transformation, thanks in large part to rise of Dawn Staley’s Gamecock program and the incredible talents of LSU’s Angel Reese and Iowa’s Caitlin Clark. These two young superstars, in particular, are reshaping the landscape of women’s college basketball and sparking unprecedented levels of general sports fan interest. Drawing parallels to the impact of Magic Johnson and Larry Bird on men’s basketball 44 years ago, Reese and Clark’s influence has marked a potential tipping point in the rise of women’s college basketball as a major sport in America. Their electrifying rivalry has captured the nation’s attention, culminating in a record-breaking title game viewership of 9.9 million, further emphasizing the transformative power they hold. They have, perhaps permanently, moved the needle.

Reese and Clark’s rise to prominence has brought much-needed attention and excitement to women’s college basketball. Their impressive skills, charisma, and competitive spirit have inspired a new generation of players and fans. By elevating the level of play and showcasing their abilities, they have shattered previous viewership records, making a bold statement that women’s basketball is a force to be reckoned with in the sports world.

The increased interest in Reese and Clark has not only led to more viewership but has also brought about enhanced media coverage. The decision to air the title game on ABC rather than ESPN signifies a growing recognition of the potential value and appeal of women’s basketball. Viewership for the LSU/Iowa championship game increased 103% over the 2022 title game. The Reese and Clark rivalry ratings topped several football games, any MLS game ever and every Stanley Cup game since 1973. Expanded media coverage means more exposure for the athletes, teams, and the sport as a whole, which can lead to greater support from sponsors and investors.

One of the key drivers of Reese and Clark’s impact is their compelling rivalry on the court. As they say in boxing, styles make fights. Just as Magic Johnson and Larry Bird’s clashes captivated audiences decades ago, the Reese/Clark rivalry is doing the same for women’s basketball. Reese is a tireless rebounder and post-player with exceptional ball skills. Her ability to anticipate where caroms will land is reminiscent of a prime Moses Malone or Dennis Rodman. She is an uber elite rebounder who can handle and pass with the very best wings in the nation.

Caitlin Clark, on the other hand, gets buckets at a prodigious rate. Along with Steph Curry and Damian Lillard, she possesses otherworldly shooting range. It’s pretty much a fact that Clark is one of the greatest shooter to ever play college basketball, male or female. With a lighting quick release she can shoot over the entire defense with ease. Contested 30 footers are like layups for her. Clark’s heat check is something else. A tremendously crafty offensive player, Clark can break down her defenders in a multitude of ways. She’s really one of the most entertaining players to watch if you’re not a huge basketball fan. With their contrasting styles, Reese/Clark duels have become must-watch events, attracting casual sports fans and igniting a sense of pride and loyalty among their respective fan bases.

Reese and WBA legend Angel McCoughtry’s clinic for young girls at St. Frances Academy exemplifies the potential of their influence. Seeing Reese in person left a lasting impression on the girls, reminiscent of the way Allen Iverson inspired young boys in Philadelphia two decades ago. The visibility of Reese and McCoughtry as successful athletes is crucial in breaking down barriers and encouraging more girls to pursue basketball and sports in general. Their journey to success becomes an empowering narrative that resonates with young athletes who aspire to follow in their footsteps.The surge in interest in women’s basketball is part of a broader movement towards promoting gender equality in sports. Greater attention paid to women’s basketball shines a light on the significant disparities that still exist between men’s and women’s sports, from pay gaps to media coverage. Reese and McCoughtry’s success serves as a rallying cry for equal recognition and opportunities for female athletes, challenging stereotypes and outdated beliefs.

One of her former coaches at St. Frances Academy, Nytearia Burrell, understands that it is important for star alums, like Reese, to continue giving back to her Baltimore community for several reasons. Burrell was the driving force behind the clinic. As a successful athlete and a prominent figure, Angel Reese serves as a powerful role model for young Black girls in Baltimore. Her achievements show them that with hard work, dedication, and perseverance, they can overcome obstacles and pursue their dreams. Also, representation is crucial, especially for underrepresented communities like the Black community. Seeing someone from their own community achieve greatness in their chosen field can instill a sense of pride and belief in their own potential. Moreover, her success challenges stereotypes about what is possible for young Black girls in Baltimore. By showcasing her skills, discipline, and achievements, she helps dispel limiting beliefs and inspires others to defy societal expectations. Finally, Reese’s involvement in the community can motivate young girls to excel both academically and athletically. She can emphasize the importance of education and how it can open doors to opportunities, even beyond sports.

The impact of Angel Reese and Caitlin Clark on women’s basketball cannot be overstated. Their talent, rivalry, and charismatic presence have attracted unprecedented levels of fan interest, culminating in record-breaking viewership numbers for the title game. Their impact reaches far beyond the court, inspiring young girls and advocating for gender equality in sports. By continuing to support and celebrate women’s basketball, we can foster an environment where talented athletes like Reese and Clark can thrive and bring about lasting change in the sports world. The rise of women’s college basketball as a major sport in America is underway, and Reese and Clark’s legacy will undoubtedly be etched in the sport’s history.